EXHIBIT_ONSCORLL (on view), together with Kristina Õllek
Video installation. 2017/2020.
Digital print on fabric 300 x 138 cm, 80’’ screen with video 06’ 02’’, 60’’ screen with video on loop, 0’ 25’’, digital print on fabric 138 x 250 cm, ceramic forms, 55’’ screen with video on loop 0’ 25’’, digital print on fabric 230 x 138 cm, 60’’ screen with video on loop, 0’ 26’’
EXHIBIT_ONSCROLL (on view) is a new video installation (2020) by Kert Viiart and Kristina Õllek, following their exhibition*grid project @exhibit_onscroll on Instagram (2017). The work addresses the context of the Instagram image culture, its connection to contemporary art, as well as shared digital landscape and perception of time and space. The exhibition*grid opened on Instagram on 2nd February 2017, and its installments was launched in four parts during one month. After the full installment of the show, it stays open for the visitors as long as Instagram’s three-column grid view exists. To experience @exhibit_onscroll, it is recommended to view and follow it via a smartphone’s Instagram app. View the exhibition by rotating your phone 90° CCW and let your finger be your guide.
Video installation EXHIBIT_ONSCROLL (on view) creates a spatial environment to experience the work in another physical perception. It questions the viewpoint of an exhibition, which was initially only made to be viewed with a smartphone through the Instagram app, but now has taken place as a "guided tour" video installation, giving the viewer the possibility to see behind the Instagram grid surface and reflections.